Headlines are what lead your readers to read more of your sales message thus is considered the most important part of your Internet Marketing sales message.
(22) Never Seen Before...
The "Never Seen Before..." headline will grab your prospect’s attention because people usually ignore ads. They think they have seen everything. If your product has truly never been seen before they will want to stop and read about it. NEW is very enticing!
Example: "Never Seen Before! Tires That Never Go Flat!"
(23) Imagine...
The "Imagine..." headline will grab your prospect’s attention because people like to leave there own reality. Why do you think TV, movies, video games, music, drugs, alcohol, etc. are so popular? Give them one or more of their desired benefits to imagine.
Example: "Imagine Losing 20 Pounds In 14 Days!"
(24) They Laughed...
The "They Laughed..." headline will grab your prospect’s attention because everyone has suffered being laughed at or minimized at least once. So your prospects can relate to it. They won't be afraid to get their desired benefit since you proved the people that laughed at you were wrong.
Example: "They Laughed At Me When I Bought That Run-Down House Until I Sold It And Made $20,000 Profit"
(25) How I...
The "How I..." headline will grab your prospect’s attention because it's not only showing them to how to get their desired benefit but you, the “I", are telling them, not some big corporation. It is more personal and will draw your prospect into your ad copy. The little guy wins!
Example: "How I Made $36,890 In One Week!
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