Day 7 of Killer Headlines,

Headlines are what lead your readers to read more of your sales message thus is considered the most important part of your Internet Marketing sales message.


(19) Now You Can...

The "Now You Can.." headline will grab your prospect’s attention because people usually don't have their desired benefit yet if they are even considering reading your ad. Now they can learn how to get that benefit from reading the rest of your ad

Example: "Now You Can Afford That In-Ground Pool!"


(20) Proven...

The "Proven..." headline will grab your prospects attention because people want products that they know are proven to get their desired benefit. Would you want a product that's UN-proven?

Example: "A Hair Tonic That's Proven To Work!"


(21) Are You Still...

The "Are You Still..." headline will grab your prospect’s attention because people will wonder if they are still getting the most benefit with an older product. It's also a question that they will mentally have to answer then compare to the newer product you are offering.

Example: "Are You Still Using That Slow, Old Typewriter?"


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James Munny