Headlines are what lead your readers to read more of your sales message thus is considered the most important part of your Internet Marketing sales message.
(13) Free Bonuses...
The "Free Bonuses..." headline grabs your prospect’s attention because people like to be rewarded for buying. Your prospects will read the rest of your ad to find out about the free bonuses and see how much they will have to spend in order to get the free bonuses.
Example: "How To Get 7 Free Bonuses Worth $1657!"
(14) Which Of...
The "Which Of..." headline will grab your prospect’s attention because it will give them a choice. People like to have choices, it gives them freedom and control. Once they choose, they will want to read your ad to see the results of their choice.
Example: "Which Of These Web Hosting Companies Would You Choose?"
(15) Last Chance...
The "Last Chance..." headline will grab your prospect’s attention because people usually pay more attention to their last chance than their first chance to buy something. Everyone hates to lose something. It will usually help sell to people that procrastinate about buying. Now or never is a strong motivator.
Example: "Last Chance To Save 50% Off This Stunning Ring
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